It's our mission to unlock the global genius|to strengthen your culture
We make culture x innovation workWe started with a simple idea
That everybody should be able to shape collaboration successfully in order to make a valuable contribution to this world, now and in the future – and we’ve been rethinking making ideas contribute value ever since.
For idea generators, we’ve created a platform to cultivate ideas to powerful business solutions in a very short timeframe.
For innovators, we’ve created functionality to speed up collective learning, moulding solutions to disruptive value propositions.
For business growers we’ve created a platform to scale people, strategy, execution and cash.
All this founded in a scientifically proven, easy applicable on-line and off-line tools to build a unique organisational culture attractive to talents as well as potential customers!
Making ideas contribute value sounds simple – and should be. Somewhere along the way it got complicated. We’re working hard to make building value easy for everyone.
A CAPABLE ENGAGED TEAM FOR EVERY MEANINGFUL MISSION
That’s what we do
Our Leading Principles
Principle #01: GROW PEOPLE
Leading Principle #01:
GROW PEOPLE
If you want a harvest, grow a crop. If you want a harvest in 10 years, grow a tree. If you want a harvest for a life-time, grow PEOPLE. — chinese proverb
Organisations grow by helping their employees grow in human consciousness.
Principle #02: MEANINGFUL-VALUE-FOR-THE-CUSTOMER-OF-TOMORROW IS CORE
Leading Principle #02:
MEANINGFUL-VALUE-FOR-THE-CUSTOMER-OF-TOMORROW IS CORE
Today, it is meaningful-value-for-the-customer-of-today that pays the bills.
Tomorrow that is meaningful-value-for-the-customer-of-tomorrow.
When will tomorrow be?
— Erik van Wijk
The process to determine meaningful-value-for-the-customer-of-tomorrow is the most important process in any organisation to secure a thriving future.
Principle #03: WHAT YOU FORESEE IS WHAT YOU GET
Leading Principle #03:
WHAT YOU FORESEE IS WHAT YOU GET
Like an athlete, if you can picture yourself winning the race, you will increase your chances to realise the outcome you want.
People who believe that they can change the world already possess a long-term vision of change. The individuals who make a difference in the world are proactive at heart, linking thinking and doing. In other words, if you can imagine an improved future state, you can likely make it happen.
Principle #04: YOU CAN NOT PUT OFF TOMORROW
Principle #04:
YOU CAN NOT PUT OFF TOMORROW
Objects in the mirror are closer than they appear.
Procrastination does not stop the future from happening. Similar to the common phrase on a car’s sideview mirror: Objects in the mirror are closer than they appear. The future takes time to build, and each day is an opportunity to reflect on and plan for the next day. By learning different methods of foresight and innovation strategy, you can enjoy more of the time you have today and also ensure a brighter tomorrow.
Principle #05: TO KNOW THE FUTURE, EXPERIMENT!
Principle #05:
TO KNOW THE FUTURE, EXPERIMENT!
Fail fast, fail forward!
For decades we have learned to build the business case before we request for funding. In essence we are forced to proof the future, before we are granted an investment. The only way to proceed is by learning what is the real deal in the new field that we want to explore. That is the real asset for company of tomorrow: know what drives customers. Fail fast, fail forward!
Principle #06: ORGANISATIONAL CULTURE = KEY TO PREDICTABLE SUCCESS
Principle #06:
ORGANISATIONAL CULTURE = KEY TO PREDICTABLE SUCCESS
There is compelling evidence that demonstrates the link between a healthy, high-performance culture and financial and other performance results. Creating a thriving, high-performance culture has a long-term, sustainable impact on performance, providing organizations with a distinct competitive advantage. When the total culture is addressed, it creates a better, more inclusive and thriving work environment, which translates into:
- better financial results
- more engaged, inspired, innovative and higher-performing employees
- more satisfied and loyal customers
- more top-line growth
LEADERSHIP

Erik van Wijk MSc
Founder - Director Organisation & Innovation Design
Founder van de DeWaardeFabriek. Erik is een Katalysator en Visionair met een technische, bedrijfskundige en psychologie achtergrond. Actief als innovator en ondernemer. Samen met Universiteit Twente richtte hij de biotech startup Mosaic Systems op en stond aan de wieg van de opkomst van FABLAB in Nederland alvorens hij in 2007 DeWaardeFabriek begon vorm te geven. Daarvoor was hij 20-jaar internationaal actief voor o.a. DSM en ELF in IT en maakindustrien. Erik inspireert je met een heldere visie om vanuit toekomst gedreven waarde in actie te komen. Mail Erik

Bart Jansink MA
Partner - Director Culture Design
Bart is a Chameleon. He understands quickly where you want to go and invites you with a smile to figure out how to get there. He learned first hand the predictive power of psychological contracts. Especially when it comes to assessing the culture strength of a company. Since 2000 he facilitates programs that deliver actionable insights for Person, Team and Company. Bart works within a co-creative network of human centered professionals both in the Netherlands and abroad. His attitude towards those that want to learn is respectful and challenging. Connecting behaviour with underlying convictions and values: to master culture strength! Mail Bart

drs. Paul Selbach
Partner - Director HRM Services
Paul is een praktische en resultaat gerichte HR-professional die oog heeft voor zowel de mens in de organisatie als de organisatiedoelstellingen. Hij adviseert graag het management over de ontwikkeling en de toepassing van het HR-beleid. Daarbij treed hij op als sparringpartner. Met zijn ruime ervaring heeft hij snel zicht op wat er speelt in een organisatie en kan daar op een adequate wijze op inspelen. Paul is continu op zoek
naar oplossingen die passen bij de ontvanger (manager, medewerker, OR). Zijn financiële achtergrond helpt sterk om een vertaalslag te maken van HRM naar een kosten-batenanalyse. Mail Paul

Ing. Johan Rus Lt-Kol b.d.
Partner - Director Project Development
Johan heeft een technische en logistieke achtergrond. Als officier techniek heeft hij ruim 35 jaar bij de Koninklijke Luchtmacht leiding gegeven aan technische, logistieke en operationele functiegebieden waarbij gericht onderhoud en operationele inzet grote succesfactoren waren. Op al zijn functies was hij gefascineerd om het beste uit de individuele mens of teams te halen. Op basis hiervan heeft hij small teams, high impact kunnen invoeren tijdens de daadwerkelijk inzet van de Koninklijke Luchtmacht in Irak en Afghanistan. Sinds juni 2008 in hij als Lt-Kol bd ondernemer om zijn ervaringen te delen met de maatschappij. Ook hier staat voor hem vooral de mens centraal. Mail Johan

drs. Koos de Vos
Inspiration Council
Koos is van oorsprong econometrist. Hij heeft in zijn werkzame leven diverse organisaties vormgegeven vanuit directiefunctie’s. In zijn laatste functie was hij directeur van de investeringsmaatschappij voor Zeeland (N.V. Impuls Zeeland). Vanuit bevlogenheid heeft hij een nieuw opleidingsmodel ontwikkeld voor technische ROC-opleidingen. Daar is het instituut Vakcolleges uit voort gekomen, waar Koos nog een adviserende rol vervult. Binnen DeWaardeFabriek helpt Koos met zijn scherp analytisch vermogen telkens weer hoofd- en bijzaken te onderscheiden.

Hans Houf MSc MBA
Inspiration Council
Hans is a serial entrepreneur with a special interest in building a more sustainable world through renewable energies. He is very skilled in finding creative ways to bring an innovation to the market. He developed several Cradle to Cradle (C2C)-projects in UK, Germany, Italy, Spain and Bulgaria in which waste of a city is used for recycling and as biomass for energy production (heat and electricity). The electricity is distributed as green energy, while the heat energy is used in a large greenhouse complex to grow vegetables for the urban area, creating self sustaining loops. Within TheValueFactory Hans helps us innovating our business models on a continuous basis.
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